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The Group has been working on initiatives to sell environmentally friendly products from an early stage. In particular, since air conditioners and refrigerators are used frequently throughout the year, we recommend products that can reduce the burden on household budgets for electricity bills and make everyday living more comfortable.
For homes appliances adopting the uniform energysaving label, we set a replacement cycle of approximately 12 years for refrigerators, air conditioners, TVs, and warm water washing toilet seats in 2010. For fiscal 2022, air conditioners and televisions targeted for 4 or 5 stars, while refrigerators and warm water washing toilet seats targeted for 3 to 5 stars. Based on this pattern, we calculate the reduction in GHGs by replacements by calculating the average GHG emissions for fiscal 2010 at the same sales volume as fiscal 2022. This enabled us to visualize the difference in GHG emissions between old products and environmentally friendly products when they are replaced.
For the current fiscal year, due to the change in the standard energy consumption efficiency (energy-saving standards) for air conditioners, which led to a decrease in target five-star products, we changed our sales composition target from the 40% to 35%.
|
Environmental conservation items |
FY 2022 |
FY 2023 |
Department in charge |
|
|
Targets |
Results |
Targets |
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|
Sales promotions for environmentally friendly products |
Sales ratio of 40% |
41.5% |
Sales ratio of 35% |
Merchandise Department |
|
Air conditioners and TVs 4 or 5 stars Refrigerators and warm water washing toilet seats 3 to 5 stars |
FY 2010 |
FY 2022 |
Average GHG reduction per unit (kg-CO2/year) 1)-2) |
GHG reduction (t-CO2/year) a)-b) |
Total units |
||
|
a) GHG emissions/ year, Total units (t-CO_{2}/year) |
1) Average GHG emissions per unit (kg-CO_{2}/ year) |
b) GHG emissions/ year, Total units (t-CO_{2}/year) |
2) Average GHG emissions per unit (kg-CO_{2}/ year) |
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|
Air conditioners total |
73,696,795 |
708.6 |
63,661,308 |
612.1 |
96.5 |
10,035,487 |
104,008 |
|
Refrigerators total |
21,202,730 |
165.6 |
12,622,215 |
121.3 |
44.3 |
8,580,515 |
104,045 |
|
TVs total |
2,319,195 |
66.6 |
1,165,159 |
25.2 |
41.4 |
1,154,036 |
46,247 |
|
Warm water washing toilet seats total |
1,315,098 |
128.1 |
823,202 |
80.2 |
47.9 |
491,896 |
10,269 |
At every business site, we are working on initiatives to sell environmentally friendly products. We hold regular seminars in the stores on air conditioners and refrigerators that use excellent power-saving technology. Furthermore, with the aim of achieving monthly sales targets, we share sales methods and create salesfloor areas for recommended environmentally friendly products.
For business sites with outstanding sales results, we conduct interviews with the Store Operation Support Department as well as supervisors and staff from each sales department about sales skills and their commitment to creating salesfloor promotion areas, then the staff distribute these findings to other business sites as successful case studies.
These case studies are then posted on our company intranet, and new staff members can refer to them and use them in their own departments.
